As a branding specialist, Cherie always has her eye on the target.  She specializes in digging into the consumer landscape to reveal unique insights that lead to proprietary and powerful brand strategies. 

Cherie’s expertise was nurtured over two decades at leading ad agency Foote, Cone & Belding (now DraftFCB), where she sharpened a skill set in uncovering consumer insights for new product development, trend forecasting and brand stewardship. Cherie’s client experience ranges from Fortune 500 companies such as Kraft Foods to local non-profit organizations such as Facing Forward and The Bridgehouse and Chicago River Museum.   Her mission with OffBalans Branding is to harness every tool at her disposal to invigorate brands and move businesses forward.

Joshua Kraus is a writer/hat owner living in Denver. He has written copy for a variety of clients, including household products, university publications, & nonprofits. In his spare time he strangely enough continues to write, and is the author of the adult humor book Is This Acid In My Applesauce? as well as the upcoming art book Big Ass Rainbow. His short story Replenished was published in the Belleville Park Pages.

robbie balan design

Robbie is a true Renaissance woman, skilled in both the engineering & technical fields as well as fine art and graphic design, giving her the depth of knowledge to tackle projects across disciplines.  She is as comfortable utlizing 3D solid modeling software as she was launching Pulp Invitations, a company offering a unique line of wedding invitations and products..  Jumpstarted by her training in Fine Arts and in Architecture, Robbie spends much of her time with OffBalans designing websites from the ground up, developing product ideas and packaging, and creating visual corporate identities. But by far Robbie’s most appreciated talents are her keen listening skills and her ability to exceed all expectations.